BYREDO AN ART AT BEAUTY

IOANNA MARGELI
Nov 20, 2020
4 min read

THE MAKEUP COLLECTION

THE EYSHADOWS

Three eyshadows with five colours each

Sciomancer

A homage to the musician Yves Tumor. A harmony of deep and dramatically colourful shades with metallic and glitter finishes.

Lightweight and long-lasting with easy to blend textures. The compact encourages the wearer to apply with the fingertips. Intense, pure and radiant, the colours are housed in a distinctive metal ‘raindrop’ compact. Here, there is a notion of the glamorous cosmetic cases of the past, now made for the future.

Colours:

Ginger Hussy: iridescent metallic orange Electric Love: metallic electric purple Blue Marionette: vibrant sparkling blue Karma: metallic deep green Silver Gutter: top coat, black and sliver glitter

Good To Know

Lightweight
Easy to blend
Long-lasting
Intense pigment

LIPSTICKS

Mesolithic

A slightly metallic pink-plum. A dry-cream stick for soft defined eyes, metallic lips or cheeks.

Clash with Sick Pink or Sauce.

The universal product. A multi-use stick to be used all over the face. Buildable coverage that is easy to apply and combine with other BYREDO COLOUR STICKS to contrast or enhance. Housed in silver metal, the slim stick with curved bullet tip is designed to be used easily, quickly and instinctively while eschewing ultra-perfection; the intense colour is blendable with fingers or brush. The Colour Stick comes in finishes aligned to corresponding shades, encompassing lightweight dewy, matte and creamy textures suitable for cheeks, eyes and lips.

Good To Know

Multi-use
Eyes, lips and cheeks
Lightweight texture
Easy to blend
Comfortable to wear
Buildable coverageRed Armchair Red Armchair

A simple, iconic red. A matte finish to absorb light and intensify the colour. Colour rich with an exceptional formulation that is both comfortable and impeccable. BYREDO LIPSTICK has sumptuous levels of colour saturation and does not dry the lips. In its silver-gold, bi-colour metal curvilinear casing, the form of BYREDO LIPSTICK echoes bamboo. Here, the organic shape and distinct weight also play on the precious quality of cosmetics casings past, today brought into the future. Within, a precision slim-line stick is protected by a satisfying magnetic click.

Good To Know

Non-drying
Lightweight
High coverage
Matte finish
Long-lasting

THE MASCARA

Defining and buildable to enhance and sculpt the lashes from the root. 85% ingredients of natural origin. In its striking, curved red container; abstract, totemic, and ergonomic the BYREDO MASCARA is as much a treasured object as a beauty tool. Its short, precision silicone brush can be used to reach lashes individually, enhancing and sculpting. Vegan formula.

Humidity resistant
85% natural
High definition
Long-lasting

THE EYLINER

Perfect intensity in a single stroke with a high-precision applicator. Smudge and transfer proof with humidity resistance and 99.2% ingredients of natural origin. Vegan formula. Whether bold or fine lines, they stay true for twelve hours. The eyeliner is housed in a distinct green container, inspired by nature yet abstracted and futuristic in feel.

Ποιος είναι ο ιδρυτής της εταιρείας.

Ο Μπεν Γκόραμ ένας γηγενής Σουηδός, γεννημένος από μια ινδική μητέρα και έναν Καναδό πατέρα. Ο Μπεν μεγάλωσε στο Τορόντο, τη Νέα Υόρκη και τη Στοκχόλμη. Αποφοίτησε από τη σχολή τέχνης της Στοκχόλμης με πτυχίο Καλών Τεχνών, αλλά μια τυχαία συνάντηση με τον αρωματοποιό Pierre Wulff τον έπεισε ότι θα προτιμούσε να δημιουργήσει αρώματα παρά πίνακες ζωγραφικής. Χωρίς επίσημη προπόνηση στον τομέα, ο Gorham, 31 ετών, αναζήτησε τις υπηρεσίες των παγκοσμίου φήμης αρωματοποιών Olivia Giacobetti και Jerome Epinette, εξηγώντας τις οσφρητικές του επιθυμίες και αφήνοντάς τους να δημιουργήσουν τις συνθέσεις. Ως ξένος στη βιομηχανία ομορφιάς, ο Μπεν έχει αναγνωριστεί για το προσωπικό του στυλ και τη σύνδεση με τη μόδα και την τέχνη σε πολλά διεθνή περιοδικά όπως το French Vogue, το Vanity Fair, το Elle, το V Magazine και το Fantastic Man Η Byredo είναι μια ευρωπαϊκή μάρκα πολυτελείας που ιδρύθηκε στη Στοκχόλμη το 2006 από τον Ben Gorham, με φιλοδοξία να μεταφράσει αναμνήσεις και συναισθήματα σε προϊόντα και εμπειρίες. Ο Byredo ανακαλύπτει εκ νέου τον κόσμο της πολυτέλειας μέσω μιας νέας προσέγγισης, όπου η δημιουργία οδηγείται από συναισθήματα, εκφράζοντας ένα πλήρες και απεριόριστο σύμπαν. Η Byredo δημιουργεί αντικείμενα χρησιμοποιώντας τα υλικά υψηλής ποιότητας που είναι διαθέσιμα με λεπτομέρειες σχεδιασμού υψηλής ποιότητας για να τροφοδοτήσει μια ανανεωμένη προσέγγιση στη σύγχρονη πολυτέλεια. Η Byredo δημιουργεί και αναπτύσσει μια γκάμα προϊόντων, όπως άρωμα, είδη σπιτιού, δερμάτινα είδη και αξεσουάρ και πωλείται σε περισσότερες από 40 χώρες σε ένα πολυτελές αποκλειστικό δίκτυο παγκοσμίως.

Πιστεύουμε ότι μέσω της δημιουργικότητας, μπορούμε να αναπτύξουμε διαχρονικά προϊόντα, τόσο ουσιαστικά όσο και εμπνευσμένα, για τους ανθρώπους και τη ζωή τους. Byredo

Byredo is a European luxury brand founded in Stockholm in 2006 by Ben Gorham, with an ambition to translate memories and emotions into products and experiences. Byredo is reinventing the world of luxury through a new approach, where creation is led by emotions, expressing a full and limitless brand universe. Byredo conceives objects using the highest quality materials available, and high-end design details to fuel a renewed approach to modern luxury. Byredo creates and develops a range of products such as fragrance, home, leather goods and accessories, and is sold in more than 40 countries in a very high-end exclusive network worldwide. We believe that through creativity, we are able to develop timeless products, both meaningful and inspirational, to people and their lives.

Ben Gorham

A native Swede, born to an Indian mother and a Canadian father, Ben grew up in Toronto, New York and Stockholm. He graduated from the Stockholm art school with a degree in fine arts, but a chance meeting with perfumer Pierre Wulff convinced him that he'd rather create fragrances than paintings. With no formal training in the field, Gorham, 31 years old , sought out the services of world renowned perfumers Olivia Giacobetti and Jerome Epinette, explaining his olfactory desires and letting them create the compositions.

As an outsider in the beauty industry, Ben is somewhat of an anomaly and has been recognized for his personal style and connection to fashion and art in several international magazines such as French Vogue, Vanity Fair, Elle, V Magazine and Fantastic Man to name a few.

YOU CAN FIND THEM AT

https://www.byredo.com/eu_en/makeup/make-up-products/