Καινούργια συλλογή από την VOILETTE FRANCE

The V in V_FR

Ονειρευόμουν να γίνω σχεδιάστρια μόδας ή ζωγράφος. Δεν μπορούσα να αποφασίσω μεταξύ των δύο ώσπου μια νύχτα έβαλα λάμψη στο πρόσωπο του φίλου μου για ένα πάρτι ... και όλα άλλαξαν. Ήμουν 19 χρονών, ζούσα στο Παρίσι, και εκείνο το βράδυ αποφάσισα ότι έπρεπε να πάω στη Νέα Υόρκη για να γίνω καλλιτέχνης μακιγιάζ που θα ζωγραφίσει και θα ντύσει πρόσωπα. Ήθελα να γιορτάσω τους ανθρώπους ως μούσες. Δύο εβδομάδες αργότερα ήμουν στη Νέα Υόρκη. Δεν είχα εμπειρία μακιγιάζ, προϊόντα μακιγιάζ, χρήματα, και δεν ήμουν καλή να μιλάω αγγλικά. Με τα λίγα χρήματα που είχα, αγόρασα μεμονωμένες συσκευασίες χρωστικής μακιγιάζ για να ανακατεύω, να συνδυάζω και να δημιουργώ τα δικά μου προϊόντα στο σετ. Διάβασα όλα τα βιβλία του Kevin Aucoin και ήμουν έτοιμος να κατακτήσω τη βιομηχανία με τη μίνι βαλίτσα μου γεμάτη χρωστικές. Έκανα ότι μπορούσα για να φτάσω στη Νέα Υόρκη, αλλά δεν υπήρχαν αρκετές δουλειές, έτσι πήγα πίσω στο Παρίσι. Σε αυτό το σημείο, έδωσα στον εαυτό μου τέσσερα χρόνια για να το κάνω ή να αλλάξω την καριέρα μου. Κατά τη διάρκεια αυτής της περιόδου πήρα κάποια ναι, αλλά κυρίως πολλά όχι. Μπορώ να έχω δουλειά; ΌΧΙ. Θα κάνω το μακιγιάζ σας δωρεάν; ΌΧΙ. Και μετά μου είπαν: Πρέπει να πάτε στη σχολή μακιγιάζ. Πρέπει να βοηθήσετε. Κανείς δεν θα σας προσλάβει διαφορετικά. Πρέπει να επικεντρωθείτε στην εμπορική εργασία, να σταματήσετε να είστε τόσο δημιουργικοί, δεν θα είστε ποτέ στη Vogue.

Η VIOLETTE είναι μια γυναίκα η οποία δούλεψε για αρκετούς οίκους μόδας,έβγαλε κάποια στιγμή σε συνεργασία με διάσημους οίκους από τον χώρο της ομορφιάς limited edition προϊόντα .

Μετά λοιπόν από αρκετές προσπάθειες,έβγαλε την δική της σειρά μακιγιάζ.Τα δικά της προϊόντα για να μπορεί κάθε γυναίκα να είναι όμορφη κάθε στιγμή.Εργαζόμενες γυναίκες οι οποίες είναι όλη μέρα εκτός μπορούν να ανανεώσουν το μακιγιάζ τους αλλά ακόμα και τα μαλλιά τους με το dry shamboo.Μια αίσθηση δροσιάς με το άρωμα σε μορφή roll on και είσαι έτοιμη.

Το κόκκινο χρώμα είναι το αγαπημένο της και μετά από αρκετές προσπάθειες κατάφερε να δημιουργήσει το καθαρό κόκκινο χρώμα.

Η σειρά αποτελείται από ένα σέρουμ σε σπρέυ,ένα προϊόν λάμψης σε μορφή stick

Ένα κραγιόν σε καθαρό κόκκινο χρώμα

Σκιές σε έξι χρώματα και δυο υφές

Dry shamboo

Ένα άρωμα

Όπως λέει και η ίδια,καθώς έχει δουλέψει κοντά σε τόσες εταιρείες και έχουν περάσει από τα χέρια της τόσα προϊόντα,ήθελε να φτιάξει κάτι το οποίο θα ήταν εύχρηστο και εύκολο από όλες τις γυναίκες.

I dreamed of being a fashion designer or a painter. I couldn’t decide between the two until one night I applied glitter on my friend’s face for a party...and everything changed.

I was 19 years old, living in Paris, and that night I decided I had to go to New York to become a makeup artist that will paint and dress up faces. I wanted to celebrate people as muses.

Two weeks later I was in NYC. I had no makeup experience, no makeup products, no money, and I was not good at speaking English. With the little money I had, I bought individual pots of makeup pigment to mix, blend, and create my own products on set. I read all of Kevin Aucoin’s books and was ready to conquer the industry with my mini suitcase full of pigments. I did everything I could to make it in NYC, but there weren’t enough jobs coming in, so back to Paris I went.

At that point, I gave myself four years to make it or change my career path. During that period I got some yes’s, but mostly a lot of no’s. Can I have a job? NO. I’ll do your makeup for free? NO. And then I was told: You need to go to makeup school. You need to assist. Nobody is going to hire you otherwise. You need to focus on commercial work, stop being so creative, you’ll never be in Vogue.

I had rebelled against the industry, my advisors, my friends. I followed my gut and worked extremely hard.

Over the course of 17 years, I got to collaborate with renowned photographers I had dreamed of working alongside and editors of magazines (including Vogue!) whose pages I studied during the earlier days of my career. I became the International Makeup Designer for Dior. I worked on product development for Sephora. I became the Global Beauty Director for Estée Lauder. I connected with so many of you through my Instagram and YouTube channels, which inspired me to take the next step in my career...

And now, the dreamiest of all dreams, I am the founder of VIOLETTE_FR.

VIOLETTE_FR was developed to remind you that you were born perfect. It was made for all of you who wrote to me on social media saying you identified with a different aesthetic— one that was both totally natural and deeply creative. For the people who were more interested in celebrating individuality and differences rather than fixating on trends.

VIOLETTE_FR has been in development for three years, but really it’s been on my mind my whole career. All my years as a makeup artist allowed me to play with the best products in the world. But I still felt that something was missing: Products that are safe, effective, efficient, luxurious and accessible. These were the elements that I focused on for this brand. Everything I create is easy to use by anyone— from the maven to the novice. I was and still am focused on sourcing clean, but highly pigmented formulas, and packaging that is not only beautiful and easy to use, but environmentally-conscious.

VIOLETTE_FR was created to encourage you to have fun with makeup, laugh at yourself, seduce yourself, and most importantly, believe with all of your heart in your own je ne sais quoi. Because that is what makes you unique, that is what makes you YOU and you all are my muses.

VIOLETTE_FR

Boum-Boum Milk

Skincare / All Over Cream Spray

3.30 oz / 100ml Say Bonjour to Your New 3-in-1 Skincare Routine The French tradition of science-backed beauty innovation paired with the desire to streamline the skincare routine (for reasons of sustainability and minimalism), led to the formulation of Boum-Boum Milk. The key ingredients— Birch Sap, Glacier Water, Olive Leaf Extract— were selected for their results-driven composition by veteran chemists with over 20+ years of experience in the clean beauty world. The 3-in-1 “smart” product efficiently acts as a toner, serum and moisturizer. With one or two sprays (boum, boum!), it acts as a toner (balancing and moisturizing), a serum (highly concentrated, quick absorption) and as a hydrating moisturizer. Suitable for all skin types.

A minimalist’s dream skincare routine— this 3-in-1 spray is a toner, serum, and moisturizer in a bottle. The one-of-a-kind probiotic-based solution delivers rebalancing, hydrating, and soothing effects on skin for muse-worthy appeal.

Safe, No-Compromise Ingredients

We surpass FDA cosmetic requirements for the U.S. and adhere to the stricter European Cosmetic Directive for safe ingredient use. We consistently test our products to ensure safety and efficacy. We prioritize high quality, ethically-sourced ingredients without compromise on performance or luxury.

Vegan and Cruelty-Free

There are no animal-derived ingredients in any V_FR products (yes, we made the perfect red lip without carmine), and none of our products are tested on animals and all ingredients have been verified to meet the animal testing ban for Europe.

Environmentally-Conscious

We are committed to sourcing and utilizing environmentally-conscious materials that are currently available versus creating concepts that may produce more waste --from the sustainable harvest of natural ingredients to packaging made mainly of PCR and PET -- a challenge that pushes us to be as innovative as possible.

Commitment to Always Do Better

While we will continue to strive for the most environmentally-conscious and clean beauty standards, we recognize that we can always do better, which requires our consistent, active engagement. We make this commitment to ourselves and you.

Petal Bouche Matte

Lips / Matte Rose Petal Lips

0.12 oz / 3.5g This Is The Shade Of Red An extremely velvety lip color that replicates the velvet texture of a rose petal. Years in the making, this is the shade of red. It’s quite French to wear red anytime a feeling of vavavoom is desired. Use the applicator tip to line lips, then fill in, or blur the edges for an effortless, just-kissed look.

Inspired by Violette’s visits to the rose gardens at Jardin Bagatelle in Paris, this matte lipstick is iconically French. The color is deep, yet vibrant with electricity. As Violette says, “it’s turned ON!”. The formula is longwear and comfortable on the lips. The feeling is powerful, sexy, exciting, and fierce.

We suggest keeping this one in your bag with Baume Shine and Avec Amour to add freshness and vavavoom whenever (and wherever) you like.

Baume Shine

Complexion / Universal Highlighter

0.16 oz / 4.5g A creamy balm that gives skin a glow reminiscent of a Neoclassical masterpiece. Create subtle radiance anywhere desired—such as the cheekbones, Cupid’s bow, bridge of the nose, and décolleté —by gliding this highlighting stick over skin. Blend with fingertips.

Frange Puff

Haircare / Dry Shampoo Brush

0.07oz / 2g Created as a fusion of her Parisian lifestyle with her fast-paced NYC life, Violette reinvented the traditional dry shampoo: an on-the-go dry shampoo product with a built-in brush to create an effortless hair look anywhere, anytime. The unique design of Frange Puff features a removable, washable brush and a refillable powder base. The first of its kind, this construction encourages customers to give their product multiple lives.

Leave the clunky aerosol spray and hairbrush at home, and add a bit of OOMPH whenever and wherever you like. At your desk, in the taxi, post-workout or pre-dinner date. It’s small, discreet, refillable, and it actually fits your lifestyle.

Think of it as a tender moment for your hair, and for yourself, as you tap, tap, tap it on.

Yeux Paint

Eyes / Liquid Eyeshadow + Liner

0.10oz / 2.79g Rich, highly pigmented color that seamlessly blends onto eyelids. Best worn with an apéro in hand. Matte or Twinkling textures. Glide the flat side of the applicator along the top lash line and quickly blend the pigment into the crease using fingertips or a brush. Create a shape or a precise liner look by using the tip to draw. Either way, it’s quick and easy!

A few easy gestures and you have an effortless smoky eye or liner look—no base, brush, or touch-ups required. It’s longwear and lightweight, so you might be feeling yourself but you definitely won’t be feeling the makeup. We suggest putting it on in the morning, and then forgetting about it. At least until you catch a glimpse in the mirror and power-up with pure joy.

Caramel Chaud, Tendre Corail, and Tout Doux were designed to be essentials in your beauty wardrobe—the three matte colors that look good on everyone. They also happen to look amazing paired together, and with Yeux Paint Twinkling colors. Play around with these combinations to start.

Avec Amour

Perfume / Huile de Parfum

0.5 fl oz / 15mL A musky, vetiver fragrance made for everyone and anyone, this roll-on scent will wake up your vavavoom. Take a deep breath and feel the way it touches your skin as you slowly roll the fragrance behind your ears and along your neck. Meaning “with love” in French, Avec Amour is best applied wherever you want to be kissed.

One sensual gesture and you’ve fallen in love with yourself all over again. Think of this fragrance as the match that lights the flame. Feel the way it touches your skin as you slowly roll it over the places you’d like to be kissed, and take pleasure throughout the day as the scent becomes your own. Avec Amour is tiny, chic, and rolls onto the skin, which means application can be very discreet, or very sexy—whichever you prefer. Toss it in your bag and reapply whenever and wherever feels good. Step by Step Apply Avec Amour Behind Ears Apply Avec Amour On Clavicle Apply Avec Amour On Wrists Apply Avec Amour On ChestThe V_FR Standard S

Safe, No-Compromise Ingredients
We surpass FDA cosmetic requirements for the U.S. and adhere to the stricter European Cosmetic Directive for safe ingredient use. We consistently test our products to ensure safety and efficacy. We prioritize high quality, ethically-sourced ingredients without compromise on performance or luxury. 


Vegan and Cruelty-Free
There are no animal-derived ingredients in any V_FR products (yes, we made the perfect red lip without carmine), and none of our products are tested on animals and all ingredients have been verified to meet the animal testing ban for Europe. 


Commitment to Always Do Better
While we will continue to strive for the most environmentally-conscious and clean beauty standards, we recognize that we can always do better, which requires our consistent, active engagement. We make this commitment to ourselves and you. 

https://www.violettefr.com/

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